The Client
Tamaki Māori Village is New Zealand’s most awarded tourism attraction (Trip Advisor, 2018). The traditional Māori village takes visitors back in time, showcasing ancient traditions, customs and stories which have been passed down through generations. Often listed as a must-do tourism experience in New Zealand, Tamaki Māori Village is popular with international visitors.
Challenge
Tamaki engaged the services of Maverick Digital to transform their marketing model away from traditional print, into a dynamic online advertising strategy. I have worked closely with Maverick Digital for many years, so they asked me to produce a series of display adverts for this famous tourist attraction.
Approach
Working to Tamaki Māori Village’s existing brand style, I created a series of designs that featured eye-catching imagery, bold typography and clear call to action buttons (e.g. ‘book now’ and ‘learn more’). I ensured the new designs complemented the website and other online collateral, whilst also being up-to-date and attention-grabbing in the busy online environment.
Impact
The Tamaki Māori Village leadership team were thrilled with the design work and have seen a marked increase in online sales and brand awareness since the new adverts were first used. Online sales growth increased by 40% in 2017 and 13% in 2018.
Skillset
Graphic design (Photoshop), Image retouching (Photoshop / Lightroom)
Related Projects
Training manual (Powerpoint), Poster (InDesign)
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