Challenge
Market Mettle is an independent Commercial Analyst firm which provides insight into telecoms organisations such as BT and Vodafone. Market Mettle required an updated template for their monthly ‘watch’ reports.
Approach
I worked closely with Market Mettle to create a fresh, functional and eye-catching design solution for the reports.
The contemporary cover utilises bold colours and photography in a clean, ‘squares’ design, creating an attractive yet professional look. Inside, I have used design features such as pull quotes, internal headers and relevant images. I selected a pared-back style of typography that’s easy to read and reflects the professional tone of the report.
I also redesigned the way in which infographics and tables are presented in the report; and created a complementary colour scheme for use in the charts and infographics.
Impact
The overall result is a modern, functional and attractive report design which stands out from competitors.
Skillset
Graphic Design (InDesign).
Related Projects
Website design, Reports, Adverts, Banner Graphics
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