The Client
Debtor Daddy are a kiwi-owned company which aims to revolutionise the way businesses get paid, combining smart technology with a human touch.
Challenge
Debtor Daddy takes a different approach in a competitive market, I needed to create something which stood out from the crowd and piqued the interest of potential clients. This project included a series of design needs, so I decided to create eye-catching illustrations which could be used across the company’s marketing materials.
Approach
Many of Debtor Daddy’s competitors used stock photography or illustrations in their marketing material, so I created bespoke illustrations to help give the company a distinctive brand imprint. These quirky, icon-style illustrations can be used across Debtor Daddy’s other marketing materials, such as social media tiles and print flyers.
I chose an unusual colour palette, limiting the design to an eye-catching shade of teal, with white highlights.
Impact
The company owner and Debtor Daddy’s Marketing Consultant loved the quirky design and asked me to produce complementary print design work and future website design upgrades.
Skillset
Digital illustration (Illustrator).
Related Projects
Website design, E-book, Flyer design, Social graphics
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